The Founder
About Me

Hi, I'm Benz, the founder of BENZ THE BRAND.
I chose the name "Soft Life" because every woman I know, or have ever connected with, has said they're in their "soft girl era." But what does that actually mean? To most, it can look like laziness, or a lifestyle handed to us by someone else's definition. To me, soft life means discipline. It means realizing tomorrow isn't promised, so you bet on yourself today. It means stepping out of your comfort zone, releasing the obsession with aesthetics, and honoring your feelings and emotions along the way. A soft life isn't given to you, it's created by you, for you.
That's the belief behind the Soft Life Reset Workbook and the 365 Day Soft Life Reset Calendar. I built these tools because structure and softness aren't opposites: you can pursue your goals, financial and personal, without hustling yourself into the ground. These are the same prompts and routines that worked for me: honest money check-ins, gentle discipline, and space to reconnect with what I actually want.
I'm not a financial advisor or therapist, just someone who's done the work and wants to share it. Everything here comes from lived experience, made beautiful enough that you'll actually want to open it.
This is your reset. Take it one soft, intentional page at a time.